THE ASK:
McGraw-Hill Education is an education company best known for publishing textbooks and curriculums for classrooms K-12 and Higher Education.  The current state of the digital properties consisted of over 500 various experiences, of which none of them were optimized for mobile browsing and commerce.

 

THE PROCESS:
McGraw-Hill, and ultimately our design team was challenged with looking at the breadth and depth of these properties and proposing a solution that would reign in the ever-expanding ecosystem while moving forward with modernization of the user experience.

 

We started by inventorying the entire content (content strategy), performing a heuristic analysis of these sites and a competitive review.  In addition, through primary and secondary research we created a library of global personas and sample journeys.

 

CO-LOCATION:
On of the most interesting aspects of this project was that it was coinciding with the company’s initiative to grow an in-house digital division.  When we started this project, they were in the infancy of this program and asked us to help build their team. Together we interviewed and hired the first visual and experience designers in the group. To make sure we were working cooperatively,  we co-located teams in both their and our office. This model was incredibly successful and created a bond that could not be replicated in the typical agency model.

 

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