THE NEED: MOBILE STRATEGY

L.L. Bean is one the best known and respected brands in the country., Their commitment to the customer is second to none. With that knowledge the design team was asked to envision the future mobile engagement while tackling some pressing needs for their current mobile experience. For our “future vision” experience strategy we drew from their long history of customer centric policies and proposed opportunities to augment their touchstone retail experiences via mobile engagement.  

 

We started by knowing the user by using location services to present offers sponsored content before, during and after their store visit, in addition creating and promoting an adventure lifestyle, a characteristic that their customers strive for. We also proposed in-store digital way-finding that could be personalized via mobile awareness and on the fly flash sales.
 

NEAR TERM
While LL Bean was very excited about the future state mobile they additionally had some pressing needs to improve their mobile native/Web mobile commerce solution. Utilizing the themes drawn from the futures state we addressed many of the usability and technical issues they had.

 

RESEARCH
One of the most important components of our solution was to test both the current and proposed experience with both L.L. Bean customers and employees. We did this research onsite at retail stores in variety of locations uncovering issues and validating solutions all in the service of a seamless and successful launch of the new mobile experience.

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